This submission was released in May 1995. The submission comments on the direct marketing industry in response to the discussion paper from the Working Group on Direct Marketing.

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Regulation and the Direct Marketing Industry (PDF 198.3 KB)

Contents

Preliminaries
Cover

The Office of Regulation Review

The direct marketing industry

Market disciplines on poor performance

Potential impact of regulation
Privacy
Cooling-off periods
A balanced approach

Direct marketing is not unregulated
Is consumer redress a problem?

Government policy on regulation
Alternatives to regulation
Regulatory impact assessment

Concluding comments

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